The Allstate Foundation's Purple Purse Challenge / Press Release


September 27, 2017
Seattle, Washington

The Allstate Foundation 2017 Purple Purse Challenge

Northwest Advocacy Foundation is thrilled to have been selected to participate in The Allstate Foundation’s Purple Purse Challenge. The purpose of this fundraising campaign is to increase public awareness around domestic violence, as well as to raise funds through Crowdrise.

The Challenge, which coincides with National Domestic Violence Awareness Month, takes place October 2 – 31. Northwest Advocacy Foundation will be competing with over 200 other organizations to raise the most money through Crowdrise. The Challenge is split into two divisions based on operating budget, and the nonprofit in each division that raises the most money will receive a $100,000 grant. Additional grants range from $50,000 for second place to $5,000 for seventh place, and there are also weekly bonus challenges. We'll be giving away a purple purse charm to every donor, and there will also be opportunities to prizes along the way. PLUS, for every $25 donated, you'll get an entry into our raffle to win a limited-edition leather purple purse, designed by tennis star and Purple Purse ambassador, Serena Williams.

Northwest Advocacy Foundation is a nonprofit legal services provider and our focus is on helping domestic violence survivors and their children find safety and security, and rebuild their lives. We help survivors with their legal matters (generally domestic violence protection orders, family law actions, and landlord/tenant disputes), and also connect them with social services providers for things like transitional housing and job training. We're a bit unique in the nonprofit world, in that we try to operate without the need for government grants (relying instead on community support, donations, and reduced client fees) so this fundraiser is a really big event for both us and the folks who rely on our services. We thank you in advance for your support!

What you can do:

  1. Donate here. Each donation, whether it’s $10 or $10,000, makes a difference. (Note that only donations made via Crowdrise will count for this Challenge.)

  2. Follow along with us on our website and on Facebook, and help us get the word out!

About Purple Purse
One in four women will experience domestic violence in her lifetime, regardless of socioeconomic background or ethnicity. In almost all domestic violence cases, victims also experience financial abuse – meaning their abusers deny them access to money and financial resources – making it nearly impossible for them to break free. The number one reason that survivors give for remaining in or returning to abusive relationships is that they don’t have the financial resources to leave.

Purple Purse was created to raise awareness about domestic violence and financial abuse, and The Allstate Foundation has invested over $50 million to do this.

Last year, the Purple Purse Challenge helped domestic violence programs around the country raise over $3 million dollars.

About The Allstate Foundation
Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation. Through partnerships with nonprofit organization across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people's well-being and prosperity. With a focus on building financial independence for domestic violence survivors, empowering youth and celebrating the charitable community involvement of Allstate agency owners and employees, The Allstate Foundation works to bring out the good in people's lives.