2017 Purple Purse Challenge

Purple Purse Challenge Results!


Hey everyone! The results are in, and we have officially finished in 10th place (out of over 100 organizations in our division)! We are so thrilled and cannot thank you all enough for your support! Together, we raised $12,275 and won an additional $5,575, which means that total, we raised $17,850! We are stunned by the generosity and support that we've received, and we just cannot thank you all enough! ❤️👏❤️

We'd also like to congratulate Jeanne, the winner of the beautiful leather purple purse, designed by Serena Williams. 

Finally, huge thanks to Allstate Foundation and Purple Purse for organizing and contributing so much to this campaign  

Again, thank you all so much for your continued support!

24 Hours Remaining!


Friends! There are just over 24 hours left in the Challenge, and we are so close to getting back in the top seven and winning $5,000 – $100,000. We can't tell you how much we've appreciated your support so far, but we have to ask one more time: if you haven't donated yet, please considering doing so! If you have donated, please help us spread the word (oh, and thanks for being so wonderful)!

Don't forget: all donations will receive a leather purple purse charm,and the beautiful purple purse is still up for grabs. ALSO! We'll be raffling off five $10 gift cards to the winner's choice of Amazon, Apple, Chipotle, Shell, Starbucks, Target, or Trader Joe's. Every donation $25 or more made between now and the end of the Challenge will be entered to win!

Please help us close this campaign out strong by donating + sharing!

Week 4


Friends! This is the last week of the Purple Purse Challenge, and we cannot thank you all enough for your support! Last week, we met our goal of raising $1,000, and are in the running to win $3,000! We'll keep you posted on that. 

For the FINAL week, the five organizations that raise the most money between now and the end of the Challenge will each win another $3,000! Please help us close this campaign out strong by donating + sharing!

Week 3


Week three starts now! This week’s challenge is super fun: the two teams who raise the most will play rock paper scissors – the winner receives $8,000 and the loser receives $4,000. ALSO! All teams that raise over $1,000 will be entered to win $3,000. 

For every $100 donated, you'll get an entry  to win a box of Pike Place Market favorites (including smoked salmon and Chukkar cherries 🤤)! Please help us out by donating + sharing!

We won $5,000!

$5,000-01 copy 2.jpg

What a huge first week – we raised a total of $5,100! This made us eligible to win $500, $1,000, $2,500, or $5,000 and GUESS WHAT? We won $5,000! This wouldn't have happened without your support, so thank you! We're hoping to keep this winning streak going, so please donate + share! 

Today is the Day!


The Purple Purse Challenge has officially begun, and as promised, we’ll have regular updates here. But first, like all of you, what happened in Las Vegas is weighing on us heavily. We started the day thrilled to kick off this fundraising campaign, and our excitement quickly turned to horror as we learned what occurred last night. Sadly, gun violence and domestic violence are directly connected: guns are used to kill women in over 50% of intimate partner homicides, and the presence of a gun in a domestic violence situation increases the risk of homicide by approximately 500%.

While I think many of us would like to go ahead and cancel today, we just can’t. We still have work to do, and we’re still asking for your support. This week, if we raise at least $500, $1,000, $2,500, or $5,000, we get entered to win the same. The more money we raise, the more opportunities to win. There will be up to 20 winners, so this is a great opportunity for us to raise lots of money. Please donate here, or using the widget below + share!

The Allstate Foundation's Purple Purse Challenge / Press Release


September 27, 2017
Seattle, Washington

The Allstate Foundation 2017 Purple Purse Challenge

Northwest Advocacy Foundation is thrilled to have been selected to participate in The Allstate Foundation’s Purple Purse Challenge. The purpose of this fundraising campaign is to increase public awareness around domestic violence, as well as to raise funds through Crowdrise.

The Challenge, which coincides with National Domestic Violence Awareness Month, takes place October 2 – 31. Northwest Advocacy Foundation will be competing with over 200 other organizations to raise the most money through Crowdrise. The Challenge is split into two divisions based on operating budget, and the nonprofit in each division that raises the most money will receive a $100,000 grant. Additional grants range from $50,000 for second place to $5,000 for seventh place, and there are also weekly bonus challenges. We'll be giving away a purple purse charm to every donor, and there will also be opportunities to prizes along the way. PLUS, for every $25 donated, you'll get an entry into our raffle to win a limited-edition leather purple purse, designed by tennis star and Purple Purse ambassador, Serena Williams.

Northwest Advocacy Foundation is a nonprofit legal services provider and our focus is on helping domestic violence survivors and their children find safety and security, and rebuild their lives. We help survivors with their legal matters (generally domestic violence protection orders, family law actions, and landlord/tenant disputes), and also connect them with social services providers for things like transitional housing and job training. We're a bit unique in the nonprofit world, in that we try to operate without the need for government grants (relying instead on community support, donations, and reduced client fees) so this fundraiser is a really big event for both us and the folks who rely on our services. We thank you in advance for your support!

What you can do:

  1. Donate here. Each donation, whether it’s $10 or $10,000, makes a difference. (Note that only donations made via Crowdrise will count for this Challenge.)

  2. Follow along with us on our website and on Facebook, and help us get the word out!

About Purple Purse
One in four women will experience domestic violence in her lifetime, regardless of socioeconomic background or ethnicity. In almost all domestic violence cases, victims also experience financial abuse – meaning their abusers deny them access to money and financial resources – making it nearly impossible for them to break free. The number one reason that survivors give for remaining in or returning to abusive relationships is that they don’t have the financial resources to leave.

Purple Purse was created to raise awareness about domestic violence and financial abuse, and The Allstate Foundation has invested over $50 million to do this.

Last year, the Purple Purse Challenge helped domestic violence programs around the country raise over $3 million dollars.

About The Allstate Foundation
Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation. Through partnerships with nonprofit organization across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people's well-being and prosperity. With a focus on building financial independence for domestic violence survivors, empowering youth and celebrating the charitable community involvement of Allstate agency owners and employees, The Allstate Foundation works to bring out the good in people's lives.